Green Meetings Webcast On Demand
Green Meetings CAN Make Money:
Exploring the Financial Benefits of Green Meetings
Hosted by Stacey Ruth, CEO of The WOW Factory
OVERVIEW:
The meetings industry is second only to the construction industry as an environmental offender. Turning green meetings into profitable meetings, let alone making them more beneficial to a company's bottom line than the alternative, has been a hurdle most organizations have yet to embrace. This one-hour session will explore how to turn meetings and tradeshows green -- and how it is not an all-or-nothing proposition. We will explore cost-savings from greening a meeting, and how to leverage green meetings and sustainable strategies into growing your brand.
PRESENTER:
Roxane Peyser
CEO/President, maurgood LLC
With two decades of legal and corporate experience, Roxane Peyser’s specialty is developing highly-effective corporate responsibility practices and sustainability strategies for companies and organizations. Throughout her experience as a lawyer, consultant, professor and corporate manager, she has made environmental sustainability and corporate responsibility the focal point of her career. In addition to specializing in environmental sustainability, she has specific expertise in climate change and carbon reduction strategies.
She is currently serving on the Board of the Green Chamber of the South, and is head of its Green Business Section. She has also been appointed as vice chair of the Corporate Social Responsibility Committee of the American Bar Association (ABA), and is on the steering committee of the ABA’s Human Rights Committee, and serves on the ABA’s Section of Environment, Energy and Resources and the International Environmental Law Committee.
