MORE : Meetings + Marketing — The WOW Factory

2008 \| august	issue #2


Welcome to MORE : Meetings + Marketing [RECIPIENT FIRST NAME] : Welcome to MORE, a new e-newsletter designed with a focus on helping companies like yours achieve MORE performance in their marketing and meetings. MORE delivers monthly access to trends, white papers, case studies and best practices. Joining the MORE family is free, but the information is priceless.	IN THIS ISSUE: MARKETING: Where To Start When You're Starting From Scratch MEETINGS: More Power to Your Point



MARKETING: Where To Start When You're Starting From Scratch by Stacey Krizan "Where do we begin?" This is the most common question I hear from small business owners trying to ramp up a new brand, revitalize an existing brand, or build a start-up. There is a limited budget, limited time, and an overwhelming amount of work to do. Potentially a marketing plan can include a logo, stationery, website, brochure(s), POP, signs, premiums, tradeshow presence, laptop/online sales tool, whitepapers, advertising both online and in publications... and then there is the question of direct mail, e-mail, and new media like blogging or even podcasting. Those tightly-allocated dollars add up fast. Contrary to popular opinion, it is not absolutely necessary to overhaul a brand overnight, obliterating all evidence of the previous logo and imagery. While a complete cleansing of the old look is definitely desirable, when you're trying to determine what first thing is truly first, it depends on how marketing materials are accessed and used by the customers. There are really two key factors that make the decision of where to begin a much easier one... <Read MORE about the key factors at Catalyst Magazine Expert Blog >



MEETINGS: More Power to Your Point 12 PowerPoint Tips That Only the Show Pros Know PowerPoint can easily become too much of a good thing. By designing for effectiveness - simplifying the visual components, and streamlining the text elements, your presentations will become more engaging. Incorporate our simple tips to set yourself apart from other presenters. Import Photos That Are The Right High Resolution 300 dpi files will slow the presentation down and make the file size enormous unnecessarily. For screen resolution, 72 dpi (to scale) is plenty. Use The Rule of Seven PowerPoint visuals are intended to support a speaker - not replace him or her. Keep text on a slide simple, with no more than seven lines of copy and no more than seven words per line. Replace heavy conceptual content with a graphic or a handout, so your audience will be listening to you, not trying to read the slide instead. <Read MORE tips at the TalkWOW Blog >




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