MORE : Meetings + Marketing — The WOW Factory - 2009 - vol 02

2009 \| february	vol 02 \| issue 01


Welcome to MORE : Meetings + Marketing [RECIPIENT FIRST NAME] : Welcome to MORE, an e-newsletter designed with a focus on helping companies like yours achieve MORE performance in their marketing and meetings. MORE delivers monthly access to trends, white papers, case studies and best practices. Joining the MORE family is free, but the information is priceless.	IN THIS ISSUE: MEETING: Meeting Industry Petition is Brilliant Viral Marketing MARKETING: LinkedIn: 5 Ways to Use it To Market Your Company



MEETING: Meeting Industry Petition is Brilliant Viral Marketing Every day over 1000 meeting industry professionals and supporters are flocking online to sign the Keep America Meeting petition. This petition, launched on February 12th by meeting industry giant, TBA Global, audaciously states a goal of over 1 million signatures “to be presented to the White House, to every member of Congress, and to the leadership of businesses in the Fortune 200.” TBA, and its partner, the U.S. Travel Association, truly struck a nerve with an industry that has been hard hit by the economic downturn. <Read MORE>



MARKETING: LinkedIn: 5 Ways to Use it To Market Your Company The power of LinkedIn – primarily a social media tool for business networking – is that it can be harnessed as an impressive business marketing tool for companies large or small. Most first-time users enter a profile, upload a photo of themselves, tentatively invite a few business associates into their network and then, after wondering what’s next, forget about it until they find themselves looking for another job. <Read MORE >




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