MORE : Meetings + Marketing — The WOW Factory - 2009 - vol 02

vol 02 \| issue 03	2009 \| may


IN THIS ISSUE: MEETINGS: ROI for Events Webcast Coming in July MARKETING: New Brand Assessment Tool Available	Welcome to MORE : Meetings + Marketing [RECIPIENT FIRST NAME] : Welcome to MORE, an e-newsletter designed with a focus on helping companies like yours achieve MORE performance in their marketing and meetings. MORE delivers monthly access to trends, white papers, case studies and best practices. Joining the MORE family is free, but the information is priceless.



	MEETINGS: ROI for Events Webcast Coming in July Complimentary Webcast • LIVE Thursday, July 9th, 2009 REGISTER NOW These days, the Meetings and Events Industry is addressing criticism regarding the value of the industry, as well as actual meetings and events. We have failed to show the value of Meetings and Events to our key clients, stakeholders and others interested in these activities. It is possible to develop credible measures to show the value of a meeting or an event within almost any budget. Unfortunately, there is much misunderstanding about ROI—what it means, and when it should be used. Featured Speakers: Join us on July 9 in this interactive webcast, and hear Dr. Jack Phillips, author of numerous books on event ROI, founder of the ROI Institute, and leader in developing ROI in the Meetings and Events Industry. Jack has partnered with MPI and PCMA and other associations to bring the ROI process to the meetings industry. Moderating this event will be Stacey Ruth, CEO of The WOW Factory, one of Event Marketer’s Top 100 Agencies in 2008, and named Event Planners to Watch for 2008 and 2009 by Convention South Magazine. Stacey, a Certified ROI Professional, is an advocate for ROI, and uses the process in her work. Attend this webcast to discover: How to determine the need for ROI in meetings and events Identify the types of data that can be collected in a meeting to show value, including ROI Which projects are more appropriate for impact and ROI Analysis How to plan next steps to connect your meetings to the business < Click here for MORE Information about the Webcast & to Register >



	MARKETING: New Brand Assessment Tool Available In a highly fragmented environment, it is increasingly difficult to ensure that you are communicating the value of your brand successfully. Social networks, the blogosphere and the ease of instantaneous “word of mouth” heighten the importance of knowing that you are communicating your messages clearly and consistently, both inside your organization and outwardly to your marketplace. To know if you are hitting your mark, well executed brand audits (whether conducted internally or in conjunction with an external brand consultant) can shed light on what’s working, and what’s not, in your brand strategy. This Whitepaper is designed to address some general guidelines for outlining a brand audit strategy, some approaches in implementing internal and external audit programs and ways to reconcile the two. < Download the Brand Assessment Tool >


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