The WOW Factory: ROI WOWcast Registration

ROI Webcast On Demand
Proving the Value of Meetings and Events:
How and Why to Measure ROI

Hosted by Stacey Ruth, CEO of The WOW Factory

OVERVIEW:
These days, the Meetings and Events Industry is addressing criticism regarding the value of the industry. We have failed to show the value of meetings and events to our key clients, stakeholders and others interested in these activities. It is possible to develop credible measures to show the value of a meeting or an event within almost any budget. Unfortunately, there is much misunderstanding about ROI—what it means, and when it should be used.

Spend a worthwhile hour with Dr. Jack Phillips where you will learn:

1. How to determine the need for ROI in meetings and events
2. Identify the types of data that can be collected in a meeting to show value, including ROI
3. Which projects are more appropriate for impact and ROI Analysis
4. How to plan next steps to connect your meetings to the business

PRESENTER:

Jack Phillips, Ph.D.
Founder, The ROI Institute

Dr. Jack J. Phillips is a world-renowned expert on accountability, measurement, and evaluation. Phillips provides consulting services for Fortune 500 companies and major global organizations, and is the author or editor of more than fifty books.

This background led Dr. Phillips to develop the ROI Methodology - a revolutionary process that provides bottom-line figures and accountability for all types of marketing, performance improvement, human resources, technology, and public policy programs.

Most recently, Dr. Phillips has adapted his methodology specifically for the event industry and on three occasions, Meeting News named him one of the 25 Most Powerful People in the Meetings and Events Industry, based on his work on ROI.

Please register for this on-demand event: ROI WOWcast
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